Sweet July

COMMERCIAL
Written By Christine Lin
Modern, bright kitchen with kitchen island at the center. Island is finished in a warm salmon paint and white marble. Floating shelves in the background with coffee brewing tools showcased.

SWEET JULY

Situated in uptown Oakland, Ayesha Curry’s Sweet July is a lifestyle and home goods store, cafe, and event space. The complex programming required the large open space to be divided into zones and the overall space was unified through the use of grand gestures and warm materials. Enlisting the talents of a host of local makers and artists, we designed custom furnishings and fixtures that bring the Sweet July brand uniquely to life. 

SCOPE / Interior Renovation, Interior Decoration, Project Management

AS SEEN IN / Architectural Digest

 
 
Cafe counter made of natural wood and marble. A glass case with pastries on the right. A circular, brass sign with "Sweet July" logo in white. Floating shelves and back bar with coffee brewing equipment and tools.

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Lounge area with an organic-shaped sofa in gray and throw blanket draped over. Wooden peg wall in the background with a wooden ladder affixed to the wall. Illustrative portraits of inspirational Black women are hung on the peg wall.

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Modern, bright kitchen with kitchen island at the center. Island is finished in a warm salmon paint and white marble. Floating shelves in the background with coffee brewing tools showcased.
 
Modern, bright kitchen with kitchen island at the center. Island is finished in a warm salmon paint and white marble. Floating shelves in the background with coffee brewing tools showcased. Stack of plates and a large, leafy plant are on the counter.

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Store POS area with a Square POS-system on the marble counter top with business cards and a small potted plant. Brass circular signage with "Sweet July" logo in white in the background.

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Store dining area displayed with long, rectangular wooden table and chairs. Stacks of books and tableware on top. Conical, pleated light pendants hang from the ceiling. Large house plants throughout.

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Store dining area displayed with long, rectangular wooden table and chairs. Stacks of books and tableware on top. Conical, pleated light pendants hang from the ceiling. Large house plants throughout.

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Detail shot of dining table setting with yellow linen placemat, back table ware and utensils, and a "Sweet July" magazine with Ayesha Curry on the cover.

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Store retail area with custom, wooden fixtures displaying scarves and jewelry. Large conical, pleated light pendants hanging from the ceiling.

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Detail shot of curved wooden S-bench with wooden slats. Products of Black-owned businesses are displayed on top of the bench.

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Products displayed on large, white cylinder pedestals. Wooden display shelf in the background with bedding items displayed. Large, floor to ceiling mural of vitae lignum flowers painted on the wall in white and beige.

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Modern bathroom with white marble countertop and wooden compartments. Deep pink, salmon-shade tiled walls with minimal light pendants hanging from the ceiling.

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Detail shot of bathroom marble countertop with warm-colored votives and a small potted plant on top of the marble counter. Pink wall tiles in the background.

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Christine Lin
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